He single handedly is trying to bring back the urban cowboy look. He has all the official cowboy gear: a cowboy hat, a flannel shirt, an oversized rodeo belt buckle, a tight pair of Wrangler jeans, and worn in cowboy boots. Not to be outdone by anyone, he wears a bolo necktie in addition to several pieces of assorted man jewelry such as cuff bracelets and multiple rings. As you already know, all of his accessories are made out of turquoise.
Most likely living in a liberal, aging-hippie enclave colony somewhere in the Southwest, he considers himself artistic and would like to make a living selling homemade knickknacks and chockies. Make sure to buy one of his handmade dream catchers and hear his stories of going on his most recent vision quest with the local Navajo tribe.